Entity SEO glossary
From EntitySEO.wiki, the entity SEO reference · Last reviewed · By Simon White · Published by Local Blitz · How we research
Short definitions of 35 entity SEO and SEO terms, from @id to Wikidata. Each links to the guide that explains it in depth with sources.
- AEO (answer engine optimization)
- Making content easy for AI answer engines to retrieve, trust and cite; it builds on SEO. More
- Anchor text
- The visible, clickable text of a link, which describes the target page. More
- Canonical URL
- The URL a search engine treats as the representative of a set of duplicate pages. More
- Citation (local)
- A mention of a business’s name, address and phone number on another website. More
- Co-occurrence
- Entities or terms appearing together across many documents, suggesting they are related. More
- Core Web Vitals
- Google’s loading, interactivity and visual stability metrics: LCP, INP and CLS. More
- Crawling
- Bots discovering URLs and downloading their content. More
- Disambiguation
- Deciding which of several same-named entities a mention refers to. More
- E-E-A-T
- Experience, expertise, authoritativeness and trustworthiness, the qualities Google’s raters assess. More
- Entity
- A single, uniquely identifiable thing such as a person, organization, place or concept. More
- Entity home
- The one page on your site that authoritatively describes an entity (practitioner term). More
- Entity map
- A document listing entities with identifiers, facts, relationships and primary pages. More
- Entity SEO
- Making the entities on your site unambiguous to search engines and connected to their knowledge graph. More
- Freebase
- An open database acquired by Google with Metaweb in 2010 and later shut down. More
- Google Business Profile
- Google’s free tool for managing how a business appears in Search and Maps. More
- @id
- A JSON-LD keyword that gives a node a stable identifier so other nodes can reference it. More
- Indexing
- A search engine analysing a crawled page and storing it in its index. More
- JSON-LD
- A W3C format for linked data in JSON, recommended by Google for structured data. More
- Knowledge Graph
- Google’s database of entities and the facts and relationships between them. More
- Knowledge Graph ID
- An identifier such as kg:/m/0dl567 for an entity in Google’s Knowledge Graph. More
- Knowledge panel
- An automatically generated information box about an entity in Google Search. More
- Local pack
- The map and list of local businesses shown for searches with local intent. More
- mentions (schema.org)
- A property naming entities a creative work refers to, besides its main subject. More
- NAP
- Name, address and phone number of a business. More
- noindex
- A robots rule telling search engines not to show a page in results. More
- Notability
- The standard an entity must meet for a Wikidata item or Wikipedia article. More
- Q-ID
- The identifier of a Wikidata item, such as Q42. More
- robots.txt
- A file telling crawlers which URLs they may request; not a way to keep pages out of the index. More
- Salience
- How central an entity is to a text, scored 0 to 1 by Google Cloud’s Natural Language API. More
- sameAs
- A schema.org property listing pages that unambiguously identify the same entity. More
- Schema.org
- A shared vocabulary of types and properties for structured data, founded by Google, Microsoft, Yahoo and Yandex. More
- SPARQL
- A query language for graph data, used by the Wikidata Query Service. More
- Structured data
- Standardised markup that describes a page and its entities to machines. More
- Practitioner term for thorough, expert coverage of a subject’s entities and questions. More
- Wikidata
- The free, CC0-licensed knowledge base of the Wikimedia movement. More
See also
Categories: Entity SEO reference and tools