E-E-A-T and author entities
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness, the qualities Google’s search quality raters are asked to assess, with trust the most important. Google says E-E-A-T itself is not a specific ranking factor, but its systems use signals that identify content with good E-E-A-T. Making authors and publishers clear, well-documented entities is how a site shows who stands behind its content.
What does Google say about E-E-A-T?
- Google added “experience” to E-A-T in December 2022.[1] Officially documented
- “Of these aspects, trust is most important.”[2]
- “While E-E-A-T itself isn’t a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful.”[2]
- “Search raters have no control over how pages rank”; their feedback helps Google evaluate its systems.[2][3]
Why are authors entities?
Google asks site owners to consider “Who, How, and Why” for their content, including whether it is self-evident who created it, for example through bylines that lead to background information.[2] Officially documented An author with a profile page, consistent profiles elsewhere and a record of work is an entity whose expertise can be checked.
How do you make author entities clear?
| Element | Implementation |
|---|---|
| Byline | Visible author name linking to a profile page |
| Profile page | Bio, credentials, experience, photo, contact route; ProfilePage markup[4] |
| Article markup | author as Person with url to the profile[5] |
| Identity links | sameAs to LinkedIn, ORCID or other official profiles |
| Publisher | Organization with About, editorial policy and contact pages |
| Dates and sources | Published and reviewed dates; cited sources |
What about AI-assisted content?
Google says it rewards helpful content however it is produced, but using automation to manipulate rankings violates its spam policies; it suggests disclosing how content was made where readers would expect it.[6][2] Officially documented This wiki discloses AI assistance in its editorial policy.
How does this wiki apply E-E-A-T?
Every article names its author, Simon White, and publisher, Local Blitz, shows reviewed dates, labels evidence and lists sources. AEO.wiki explains why the same signals matter to answer engines in E-E-A-T for AEO.
Frequently asked questions
Is E-E-A-T a ranking factor?
Google says E-E-A-T itself is not a specific ranking factor, but its systems use a mix of signals that identify content with good E-E-A-T.
Do author bios help SEO?
Google's guidance asks whether it is clear who created content. Bios with real credentials help readers and make authorship clear; they are not a trick.
What does the extra E stand for?
Experience: first-hand or life experience with the topic, added in December 2022.
See also
References
Pages accessed September 29, 2026 unless a date is given. See all sources and our editorial policy.
- ^ "Our latest update to the quality rater guidelines: E-A-T gets an extra E for Experience". Google Search Central Blog. Published December 15, 2022.
- ^ "Creating helpful, reliable, people-first content". Google Search Central.
- ^ "Search Quality Rater Guidelines (PDF)". Google.
- ^ "ProfilePage structured data". Google Search Central.
- ^ "Article structured data". Google Search Central.
- ^ "Google Search’s guidance on using generative AI content on your website". Google Search Central.