About EntitySEO.wiki
EntitySEO.wiki is a free, vendor-neutral reference on entity SEO and the SEO fundamentals it depends on: how search engines model entities, how to find and map them, how to describe your own organization or person, and how SEO underpins answer engine optimization. It is written by Simon White and published by Local Blitz. Every factual claim links to a source.
Why does it exist?
Entity SEO advice is often vague or overstated. This wiki collects what Google, schema.org, the W3C and Wikimedia actually document, dates it, and separates documented facts from practitioner practice with evidence labels.
What does it cover?
| Section | Start with |
|---|---|
| Concepts | What is entity SEO?, Why entities matter |
| SEO fundamentals | SEO fundamentals, SEO as the base for AEO |
| Knowledge Graph | Google Knowledge Graph, knowledge panels |
| Finding and building entities | Finding entities, build your entity |
| Structured data | Schema.org and JSON-LD |
| Tools | Schema generator, audit checklist |
Who is behind it?
Author: Simon White, “The SEO Fire Fighter” and co-founder of Local Blitz. Publisher: Local Blitz, a digital marketing agency in San Diego and Indianapolis. Local Blitz sells SEO services; this wiki links to them where relevant and discloses it. See the editorial policy.
How is it built?
Static HTML pages with no ads, cookies, analytics or third-party scripts. Each page is small, readable without JavaScript, and marked up with Article, BreadcrumbList and, where there is a visible FAQ, FAQPage structured data. Its sister site AEO.wiki covers answer engine optimization in the same format.
Frequently asked questions
Is EntitySEO.wiki affiliated with Google or Wikipedia?
No. It is independent and cites their public documentation and policies.
Can I suggest a correction?
Yes. Use the contact page. Corrections backed by a primary source are prioritized.