EntitySEO.wikiThe Entity SEO Reference

Entity SEO audit checklist

From EntitySEO.wiki, the entity SEO reference · Last reviewed September 2026 · By Simon White · Published by Local Blitz · How we research

Audit entity SEO in six phases: confirm the SEO foundation (crawlable, indexed entity pages), discover how engines currently see your entities, fix structured data, strengthen corroboration on profiles and databases, align local signals, then set up monthly measurement. Each item shows its effort and whether it rests on documentation or practitioner practice.

Evidence labels: Officially documented documented by Google, schema.org or Wikimedia, Practitioner practice common practice without direct confirmation. Tick items as you go; the counter shows progress.

Done	Item	Effort	Evidence
1. SEO foundation
	Entity home, About, author and contact pages return 200, are indexable and canonical Guide	Low	Officially documented
	robots.txt does not block key pages, CSS or JavaScript Guide	Low	Officially documented
	Core facts and JSON-LD present in server-rendered HTML Guide	Medium	Officially documented
	Titles, headings and answer-first intros name the main entity Guide	Low	Practitioner practice
	XML sitemap lists canonical URLs only Guide	Low	Officially documented
2. Entity discovery
	Own entities checked in the Knowledge Graph Search API; IDs recorded Guide	Low	Officially documented
	Own entities checked in Wikidata; Q-IDs recorded Guide	Low	Officially documented
	Branded SERPs and knowledge panels screenshotted Guide	Low	Practitioner practice
	Same-named entities listed Guide	Low	Practitioner practice
	Entity map created with one primary page per entity Guide	Medium	Practitioner practice
3. Structured data
	Organization or LocalBusiness markup with a stable @id Guide	Low	Officially documented
	sameAs lists only official profiles of the same entity Guide	Low	Officially documented
	Person markup for authors; articles reference author @id and url Guide	Low	Officially documented
	WebSite name on the homepage Guide	Low	Officially documented
	Markup matches visible text; validated with Rich Results Test and validator Guide	Low	Officially documented
4. Corroboration
	Official profiles use the same name, description and logo, and link back Guide	Medium	Practitioner practice
	Knowledge panel claimed (if available) Guide	Low	Officially documented
	Wikidata item created or corrected with references (if notable) Guide	Medium	Officially documented
	Independent coverage earned (press, talks, awards, research) Guide	High	Practitioner practice
5. Local (if applicable)
	Business Profile verified and follows name and address guidelines Guide	Low	Officially documented
	NAP identical on site, markup, profiles and citations Guide	Medium	Practitioner practice
	One LocalBusiness node and page per location Guide	Low	Officially documented
6. Authority and measurement
	Author bylines link to profile pages with credentials Guide	Low	Officially documented
	Topic hubs link every page in their cluster Guide	Medium	Practitioner practice
	Monthly check of panels, KG API results and AI answers logged Guide	Low	Practitioner practice

How do you run the audit?

Start with phase 1; an unindexed entity home blocks everything else.
Record a baseline: screenshots, KG API output, Search Console branded queries.
Fix issues in phase order.
Re-check monthly (measuring entity SEO).

For answer-engine checks, pair this with AEO.wiki’s AEO checklist. Checkbox state stays in your browser tab only; nothing is saved or sent.

Frequently asked questions

How often should I audit entity SEO?

Run a full audit once, then a light monthly check of panels, branded results and AI answers, plus a re-audit after any rebrand, move or leadership change.

Categories: Entity SEO reference and tools

Articles on EntitySEO.wiki

Start here	Home What is entity SEO? What is an entity? Why entities matter Entity SEO vs keyword SEO How search engines understand entities
SEO fundamentals	SEO fundamentals Crawling Indexing On-page SEO Technical SEO Links and link building Local SEO From SEO to AEO
Knowledge Graph	Google Knowledge Graph Knowledge panels Claim a knowledge panel Knowledge Graph Search API
Finding entities	Finding entities: overview With the Knowledge Graph API With Wikidata With Google’s Natural Language API In SERPs and knowledge panels In competitors’ schema Related entities and co-occurrence
Structured data	Schema.org and JSON-LD Organization schema Person schema LocalBusiness schema sameAs @id and entity graphs
Building your entity	Entity mapping Entity home Build your entity: step by step Entity disambiguation Wikidata Wikipedia and notability
Authority	Topical authority Entity salience Internal linking for entities E-E-A-T and author entities
Local entities	Local SEO entities Google Business Profile NAP and citations
AI search	Entities in AI search
Tools & reference	Entity SEO audit checklist Schema generator Measuring entity SEO Tools Glossary FAQ Entity SEO myths Sources
About	About EntitySEO.wiki Editorial policy Author: Simon White Publisher: Local Blitz Contact Privacy Revision history

Entity SEO audit checklist

How do you run the audit?

Frequently asked questions

How often should I audit entity SEO?

See also