How to claim a knowledge panel
To claim a knowledge panel, sign in to a Google Account, search Google for yourself or the entity you represent, and click “Claim this knowledge panel” at the bottom of the panel, then complete Google’s verification. Not all panels are claimable. Once verified, you can suggest edits directly from the panel.
How do you claim a panel?
Google’s documented steps:[1] Officially documented
- Create or sign in to a Google Account.
- Go to Google Search and search for yourself or the entity you represent.
- Find your knowledge panel and click Claim this knowledge panel at the bottom.
- Follow the verification steps Google shows.
What if there is no claim button?
Google says “not all knowledge panels are claimable as of now” and suggests checking periodically; in the meantime you can send suggestions through the Feedback option.[1] Officially documented If there is no panel at all, see build your entity.
What can you do after verification?
Signed in with the verified account, search for the entity and use Suggest edits at the top of the panel to request changes, for example to the featured image or to specific facts.[2] Officially documented Google reviews suggestions; it does not guarantee to accept them.
How do you prepare before claiming?
- Make sure your entity home states the facts you want shown.
- Check that official profiles are active and link back to your site (sameAs).
- Collect sources for facts you may need to correct. Practitioner practice
Is a local business panel claimed the same way?
No. Local business panels are Business Profiles, which you add or claim and verify in Google Business Profile.[3][4] See Google Business Profile.
Frequently asked questions
Does claiming a knowledge panel cost anything?
Google's help pages describe no fee. Be wary of anyone selling guaranteed panels.
Why do I still see 'Claim this knowledge panel' after claiming?
Google notes this can happen; clicking it may show that someone is already managing the account.
Can an agency claim a panel for a client?
Google's steps are for the entity or someone who represents it. Use an account the client controls so access stays with them.
See also
References
Pages accessed September 29, 2026 unless a date is given. See all sources and our editorial policy.
- ^ "Get verified on Google". Google Knowledge Panel Help.
- ^ "Submit feedback on content about you". Google Knowledge Panel Help.
- ^ "Add or claim your Business Profile on Google". Google Business Profile Help.
- ^ "Verify your business on Google". Google Business Profile Help.