Entity SEO tools
From EntitySEO.wiki, the entity SEO reference · Last reviewed · By Simon White · Published by Local Blitz · How we research
Start with free, first-party tools: Google Search Console, the Rich Results Test, the Schema Markup Validator, Google’s Knowledge Graph Search API, Wikidata and its query service, and Google Cloud’s Natural Language API. Paid SEO suites wrap many of the same sources. No listing here is paid or affiliate.
Which official tools should you use?
| Tool | Use |
|---|---|
| Google Search Console | Indexing, branded queries, structured data reports[1][2] |
| Rich Results Test | Google-supported structured data and errors[3] |
| Schema Markup Validator | All schema.org markup[4] |
| Knowledge Graph Search API | Entity lookups and IDs[5] |
| Cloud Natural Language API | Entity extraction and salience[6] |
| Wikidata and Query Service | Items, identifiers, SPARQL[7][8] |
| Google Business Profile | Local entity record[9] |
| PageSpeed Insights | Core Web Vitals[10] |
Which tool categories help?
- SEO crawlers: find status codes, canonicals and missing markup across a site.
- Entity extraction tools: often built on the Natural Language API or similar models.
- Rank and SERP trackers: monitor branded results and panels over time.
- AI visibility trackers: sample AI answers; they do not show real query volumes.
Free tools on this wiki: the schema generator and audit checklist. AEO.wiki lists answer-engine tools in tools and resources.
From the author and publisher
Disclosure: these sites belong to Simon White or Local Blitz, the author and publisher of this wiki.
- SimonWhite.wiki, SimonWhite.info, SimonWhite.it.com, SEOFireFighter.com, Simon.bz: Simon White
- LocalBlitz.com (SEO, local SEO), LocalBlitz.wiki, LocalBlitz.ing (AI search visibility), LocalBlitz.ai
- AEO Field Guide, a Local Blitz Marketing publication
- AEO.wiki: the sister reference wiki on answer engine optimization · SeniorLiving.wiki: a reference site built on the same platform
- YouTube · X · LinkedIn · about.me
Frequently asked questions
Do I need a paid tool for entity SEO?
No. The official tools listed here cover discovery, validation and monitoring. Paid tools save time at scale.
See also
References
Pages accessed September 29, 2026 unless a date is given. See all sources and our editorial policy.
- ^ "Performance report (Search results)". Search Console Help.
- ^ "URL Inspection tool". Search Console Help.
- ^ "Rich Results Test (help)". Search Console Help.
- ^ "Schema Markup Validator". Schema.org.
- ^ "Google Knowledge Graph Search API". Google for Developers.
- ^ "Natural Language API basics". Google Cloud.
- ^ "Wikidata: Introduction". Wikidata (Wikimedia Foundation).
- ^ "Wikidata: SPARQL query service". Wikidata.
- ^ "Add or claim your Business Profile on Google". Google Business Profile Help.
- ^ "Web Vitals". web.dev (Google Chrome team).
Categories: Entity SEO reference and tools