EntitySEO.wikiThe Entity SEO Reference

Internal linking for entities

From EntitySEO.wiki, the entity SEO reference · Last reviewed · By · Published by Local Blitz · How we research

Internal linking for entities means linking each mention of an entity to the one page that is its primary home on your site, using the entity’s name as descriptive anchor text. Together with hub pages and consistent @id values in structured data, this turns your site into a navigable graph of topics that people and crawlers can follow.

Google finds pages through links and uses anchor text to understand what the target is about.[1] Officially documented If every mention of “Google Business Profile” on your site links to your page about it, the relationship between the phrase and that page is unambiguous.

What are the rules of thumb?

  1. One primary page per entity, recorded in your entity map.
  2. Descriptive anchors using the entity name, not “click here”.[1]
  3. Link the first meaningful mention on a page, not every mention.
  4. Hub pages that list and link all pages in a topic.
  5. Breadcrumbs that reflect the hierarchy, with BreadcrumbList markup.[2]
  6. Crawlable links: plain <a href> elements.[1]

Items 1, 3 and 4 are practitioner practice Practitioner practice; items 2, 5 and 6 follow Google’s documentation Officially documented.

In HTMLIn JSON-LD
Byline links to the author pageauthor references the Person @id
Logo links to the homepagepublisher references the Organization @id
Body links to topic pagesabout / mentions name the entities
Breadcrumb trailBreadcrumbList

How does this wiki do it?

Every article links related entities in the text, lists related articles, shows breadcrumbs, and uses the same author and publisher @id in its JSON-LD. Hubs such as SEO fundamentals and finding entities link each section together. Contextual links to AEO.wiki connect the related answer-engine topics.

Frequently asked questions

How many internal links should a page have?

Google sets no number. Link where it helps the reader reach the page that explains an entity or next step.

Should anchor text be exact-match?

Use the natural name of the entity or a clear description. Avoid forcing identical keyword anchors everywhere.

References

Pages accessed September 29, 2026 unless a date is given. See all sources and our editorial policy.

  1. ^ "Link best practices for Google". Google Search Central.
  2. ^ "Breadcrumb (BreadcrumbList) structured data". Google Search Central.
Categories: Topical authority